QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?
Wrong! Well, at least according to “UnMarketer” Scott Stratten.
Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)
Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.
Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.
What are Johor Bahru’s (JB) malls like? Do they really offer great value for shoppers?
Recently, my wife and I decided to revisit JB’s shopping malls after hearing positive things (mainly how cheap it was to buy books from Popular) about our closest neighbouring city from friends. As we’re pretty time-starved, we chose to focus on two malls – City Square and KSL City.
Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm)
You’ve probably heard variations of these conversations in your own organisation:
“Our branding sucks! Let’s change our logo and splash it all over the place.”
I couldn’t believe my eyes when I read this 2009 article in Museum Audience Insight on how technology is actually preferred by older museum visitors to younger ones. Have a look at the chart below:
Courtesy of Museum Audience Insight
According to their findings of visitors to Outdoor History Museums,
If you think country-themed loos are cool, wait till you check out the rest rooms at Labrador Park. They are not only aesthetically decorative but educational and insightful too! And the contents within the commodes are curated and contextually relevant to their location too. They are also sparkling clean which is unusual for outdoor-based toilets.
Now you can enrich and fill your mind while emptying err… something else…
Recently, my wife and I had the chance to speak to a young girl working at a specialty retail outlet at VivoCity.
The circumstances which led to this were rather unpleasant, and I prefer not to go into details. Our conversation was pretty enlightening though.
Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)
How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?
The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.
Last Saturday, I brought my family to the Night Safari, one of Singapore’s top performing leisure attraction. The place was swarming with both locals and tourists alike, and the atmosphere was simply electric. Sprawled over 40 hectares, this wildlife destination attracts more than a million visitors a year, and has won numerous Tourism Awards for being the best attraction.
What are the secrets to its success? Well, here are some thoughts from somebody who works in this industry who is also a customer.