Tag: influence

6 Myths of Content Marketing

February 24, 2015 Content Marketing 1 comment

Content Marketing 6 Myths True or False

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Content marketing is all the rage now.

Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.

Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.


When Content Marketing Becomes Spam

February 6, 2015 Content Marketing, Social Influence no comments


Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.


Online Consumer Behaviours – Insights from a Psychologist

January 25, 2015 Content Marketing, Social Influence 2 comments

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.


Six Pillars of Content Marketing

January 11, 2015 Content Marketing 1 comment

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.


Who’s Your Influencer?

December 27, 2014 Social Influence no comments

Xiaxue versus Gushcloud

Courtesy of Xiaxue

By now, everybody would have heard of the great brouhaha between influencer/blogger Xiaxue (aka Wendy Cheng) and influencer marketing agency Gushcloud.

While enmity between Nuffnang’s stalwart Xiaxue and competitor Gushcloud isn’t new, the latest episode saw the queen of blogging publishing a no-holds-barred post purporting that Gushcloud misled advertisers by inflating its influencers’ blog statistics, instructing influencers to mask advertorials, misreporting earnings, and fudging YouTube viewership figures.


9 Qualities of Great Gifts

December 24, 2014 Blog, Personal Branding no comments

Generosity and Giving
Courtesy of Victoria Brain Injury Society

One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.

In Godin’s own words:

“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ” 


Lessons from Sports in Social Media

July 4, 2014 Content Marketing no comments


All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014)

Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.

Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.