“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”
So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
Since time immemorial, man has been bewitched by stories.
A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)
How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?
As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.