Heard the band Grateful Dead sing ‘live’ before? Well, neither have I!
What caught my attention about the band, however, was this:
Tag: popular culture
The Power of Evergreen Marketing Rites and Icons
New year photo created by freepik – www.freepik.com
What is the first thing which comes to mind when you think of Christmas?
Well, perhaps a Christmas tree surrounded by presents would appear. Or that jolly red guy with a long beard named Santa Claus. Maybe a good time of feasting and merrymaking?
Chief Culture Officer – A Book Review
On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken.
With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.
Freakonomics is Freaky Fun!
Want to know why drug dealers live with their mothers?
Curious to uncover what dishonest schoolteachers and sumo wrestlers have in common?