Why do some people make fortunes while others lose it all, despite having the same knowledge? What if the real secret to financial success isn’t about mastering money, but mastering yourself?
Understanding the psychology behind your financial decisions might just be the missing piece in your quest for wealth.
If you wish to sell more products on any channel, you need to tap into your buyer’s brain.
And the best way to do so? Employ the techniques used in neuroscience.
Do you find it difficult to get along with certain people? Wonder why some folks are so hotheaded or easily distracted, while others prefer to do nothing?
Enter the wild — and wacky — world of human behaviours!
Tired of troubleshooting? Wish that you can pre-empt problems before they occur?
Thanks to Upstream — How to Solve Problems Before They Happen by Dan Heath, we now have a way to do so!
Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?
Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.
Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.
COVID-19 a.k.a the novel coronavirus has exerted a huge toll on the world.
As of this writing, there are a total of 109,970 cases worldwide, with 3,827 deaths reported. Fortunately, over 62,000 have recovered from the flu-like disease.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
Copywriting is one of the most important skills a marketer should learn.
While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)
Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.
If going with the flow could land us in hot soup, how then should we solve the many problems in our world?