Heard of the term social commerce? It describes how ecommerce is fast becoming a social media mediated activity.
The line between content consumption and purchasing has indeed blurred in our digital world. What once required multiple steps — discovery to checkout — now happen in moments on your social feed.
AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.
At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
Courtesy of Simplify 360
The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns.
Rather, it is this:
“How can we better reach prospects, convert them to customers, and serve their interests through social media?”
Courtesy of TeropongSkop
Do you know what SoLoMo is?
(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
Courtesy of Tab Juice (via Brian Solis)
Thanks to a recent post by social media guru Brian Solis, I chanced upon this brilliant infographic on the psychology of social commerce.
According to the post, there are six heuristics or pillars in social commerce: social proof; authority; scarcity; like; consistency; and reciprocity.
Let me go through each of these in turn and give my layman’s take on what it means for us.