Tag: steve rubel

Why Facebook Hasn’t Killed Face-to-Face

August 29, 2010 Blog no comments

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Social technologies and networks have driven demand for meet-ups like Social Media Breakfast

One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.

Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.


We Should All Be Curators

March 28, 2010 Blog 4 comments

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The art of curating and storytelling drew 8.5 million visitors to the Louvre in 2009 – many just to catch the Mona Lisa here!

One of the insights which I have gleaned in the hectic past few days from Steve Rubel and his thoughts on digital curation was this:

We should all be curators. Every single one of us in the fields of marketing, public relations, and advertising. And not only in the digital realm, but all others too.


Marketing in the Age of Streams by Steve Rubel

March 27, 2010 Blog 1 comment


Steve Rubel (courtesy of laughingsquid)

Just in case you don’t know, uber digital strategist Steve Rubel from Edelman was in Singapore (he just flew off this morning at 5.45 am) in the past few days. I had the rare privilege of meeting him personally at the kind invitation of Edelman and also to hear him speak at the MICA-CSC Public Communications Conference 2010.

Steve’s latest thoughts on what goes beyond Web 2.0 were certainly refreshing. His latest analogy likened the current information revolution to that of a bursting fire hydrant. We are all bombarded with multiple streams of data, information, contacts, video streams, tweets, photos, applications and what have you.