Tag: tourism destinations

Touring (and Tasting) the Tiger Beer Brewery

July 28, 2012 • Blog • no comments

Tour of Tiger Brewery

Have you wondered what ingredients go into that perfect brew? Or how cold your Tiger beer should be served?

Well, you can join the Tiger Brewery Tour for an intoxicating insight! Thanks to Asia Pacific Breweries (APB), my colleagues and I from the Association of Singapore Attractions had a chance to learn how the world famous Tiger beer is being made on a daily basis. Stimulating the five senses – sight, sound, scent, taste and touch – the tour allowed one to experience the Tiger brand in a holistic fashion. 

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Gardens by the Bay Blossoms

June 28, 2012 • Blog • no comments

Gardens by the Bay Launch

A pristinely curated garden sprawled over 101 hectares in area, Gardens by the Bay is 36% larger than the Singapore Botanic Gardens and populated by more than 750,000 plants in total. Opened last night by Prime Minister Lee Hsien Loong, the project costed more than $1 billion and boasts of 7 key attractions including the Dragonfly and Kingfisher Lakes, World of Plants, Heritage Gardens and the Bay East Garden.

Gardens by the Bay Launch

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Fantabulous Fun at Phuket FantaSea

January 7, 2012 • Blog • 3 comments

Phuket FantaSea
The beautifully designed Palace of the Elephants Theatre at Phuket FantaSea

Claimed to be the “Ultimate Nighttime Cultural Theme Park”, Phuket FantaSea is Thailand’s first cultural theme park located close to Kamala Beach on Phuket island. Focusing on a motley mix of “Myth, Mystery and Magic”, Phuket FantaSea blends Thailand’s exotic heritage with a carnivalesque Mardi Gras like feel that is more Vegas than Vegas itself.

Occupying a sprawling 140 acres (or approximately 57 hectares), it features the “Fantasy of a Kingdom” show in the 3,000 seat “Palace of the Elephants” theatre, a huge cavernous 4,000 seat restaurant (Golden Kinnaree Buffet Resataurant), a Tiger Jungle Adventure, the Similan Entertainment Centre featuring carnival games, and a Carnival Village offering lots of specialty retail outlets.

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Keeping Your Attractions Fresh and Appealing

July 14, 2011 • Blog • no comments

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

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