Tag: attractions strategy
Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.
So what are these precepts modelled after the “happiest place on Earth”?
In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success.
Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?
The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations.
Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed Entertainment Association (TEA) “THEA” Awards for “outstanding achievement in themed entertainment”.
One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.
What then should one do to renew one’s product and keep guests coming back?