Tag: attractions strategy

Mickey’s 10 Commandments for Theme Parks

May 3rd, 2012   •   1 comment   

Disneyland provides lots of photo opportunities for kids!

Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.

So what are these precepts modelled after the “happiest place on Earth”?

Read More

10 Rules for Great Storytelling in Attractions

April 27th, 2012   •   no comments   

The Melbourne Museum provides a great immersive experience

In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success. Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?

Once again, let me share what I’ve learnt from Bob Rogers, owner of BRC Imagination Arts, who shared his 10 rules for successful storytelling in visitor attractions. These apply specifically to interpretive attractions like museums, churches, historic buildings, as well as corporate branded attractions (eg Nike Town).
Read More

How Storytelling Transforms Visitor Attractions

April 17th, 2012   •   2 comments   

Bob Rogers with ASA Chairman Kevin Cheong

The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations. Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed Entertainment Association (TEA) “THEA” Awards for “outstanding achievement in themed entertainment”. Rogers’ achievements are so significant that Newsweek has called him the “industry’s resident futurist”.

In a recent masterclass organised by the Association of Singapore Attractions (ASA), Rogers shared four case studies of how better storytelling has helped attractions achieve better results in visitorship, revenue, and customer satisfaction.

Read More

Keeping Your Attractions Fresh and Appealing

July 14th, 2011   •   no comments   

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

Read More