Tag: campaigns

The Content Marketing Checklist [Infographic]

September 15th, 2015   •   1 comment   

Content Marketing Campaigns Checklist Infographic

How do you implement a content marketing campaign? What steps should you take?

Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
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Taking Down Goliath: Digital Marketing 101

February 16th, 2015   •   2 comments   

Taking Down Goliath - Digital Marketing 101

How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.   
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Sealing the Sale with Social Media

June 11th, 2012   •   1 comment   

Woolmark’s “We Love Wool” campaign on social media was highly successful (image source)

Almost everybody (and their dog) would have a social media presence, be it on Facebook, Twitter, Youtube, Flickr, LinkedIn, or blogs and forums. In a world where consumer online profiles are ubiquitous, it makes sense for companies to leverage on social media to reach their customers.

The challenge, as Jane Perry, GM of BBDO Proximity Shop pointed out, is that consumers do not want to be sold to. Instead, they prefer companies to meet understand their needs, interact with them on their level, and provide additional value that is unique to new media. Social media channels should thus serve as platforms for Customer Relationship Management (CRM) akin to a trusty old corner store rather than a hyper-efficient but cold and unfeeling megastore.

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