Tag: content

SEO Friendly Content: a Step-by-Step Guide

October 18th, 2016   •   no comments   

SEO Friendly Content a Step-by-Step Guide

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Keen to improve long-term traffic for your website? Wish to boost your content marketing efforts through Search Engine Optimization (SEO)?

Perhaps its time for you to create content that is more SEO friendly.
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How to Jump Start Your Instagram Marketing

May 10th, 2016   •   no comments   


Instagram is the probably fastest growing social network on planet Earth right now.

Touted by marketing mavens to be the most important social media platform for brands, Instagram is native to smartphones and tablets. Which means that it is a boon for any business keen to explore mobile marketing.
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How Social Media Influencers Do Content Marketing

February 10th, 2016   •   no comments   

How Social Media Influencers use Content in Marketing

Do you recognise these social media influencers? (Courtesy of Economic Times India)

How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?

Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
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7 Common Mistakes in Social Media Marketing

October 19th, 2015   •   2 comments   

Are you doing social media marketing right.

Sign up for my social media marketing course here (image from Equinet Academy)

Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?

Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
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ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   4 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

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Build Your Personal Brand through Content Marketing

August 20th, 2015   •   no comments   

Building Personal Brand with Content Marketing

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Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?

If so, what are you doing to build your personal brand?

I know I know. You already have a day job. You are already busting your guts for your company.

How can you possibly have any bandwidth to build your personal brand using content?
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8 Ways To Grow Your Social Influence

May 25th, 2015   •   2 comments   

Taylor Swift Social Influencer
How would Taylor Swift grow her social influence? (courtesy of Hypable)

Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?

Well, the world isn’t quite the same as before.
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Influencer Marketing Ethics in Singapore

March 22nd, 2015   •   no comments   


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How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
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How to Storify Your B2B Business

November 25th, 2014   •   no comments   

How to Storify Your B2B Business

Content marketing and social storytelling are the new pink.

If you can’t tell, you can’t sell.

Global businesses like Coke, Amazon, Hyatt, Red Bull, Starbucks and Ben & Jerry’s have successful used content marketing and social storytelling to captivate audiences, grow communities and deepen brand affiliations.
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Are You a Social Media “Porn” Star?

November 13th, 2014   •   no comments   

building porn photo

We are living in the age of “porn”. And most of it has very little to do with sex.

Unlike the more salacious kind, such “porn” are usually completely safe for families and kids. Unfortunately, like their more notorious namesake, such behaviours could be addictive. Carried to extremes, they can be unhealthy for one’s mental and physical well-being.

In fact, some of us are so obsessive compulsive about capturing and sharing every waking moment that we end up suffering cold turkey if our Digital Documenting & Distribution Devices (4Ds) go haywire or are wrangled away from us!

What are the kinds of “porn” that we are talking about?
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