Tag: creativity

10 Ways to Fix Your Content Marketing Writer’s Block

September 28th, 2017   •   1 comment   

content marketing writers block

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As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.

When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
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7 Magical Lessons in Creativity from Elizabeth Gilbert

September 21st, 2017   •   no comments   

Image from Charm Magazine

When was the last time you did something truly creative? How did it feel?

Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
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5 Things You Can Do To Improve Your Content Marketing

March 27th, 2016   •   2 comments   

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Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.

We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
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5 Keys to Creativity [Book Review of “Ignore Everybody”]

February 18th, 2016   •   1 comment   

Ignore Everybody

Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?

Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to CreativityCreator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
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How to prevent yourself from dying a slow death

July 31st, 2015   •   no comments   

Breaking Out of Your Comfort Zone 1

Image from ahhh_poetry

Have you heard the story of the frog in a boiling pot?

Well, if you drop a live frog into a boiling pot of water, it would immediately leap out and save its life. If, however, our webbed protagonist sits comfortably in a pot of room temperature water which is slowly heated up, it would be slowly boiled to death.

Frog legs, anyone?
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Three Ways to Gamify Your Business

May 7th, 2015   •   1 comment   

Gamification Revolution Book

Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?

Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
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Six Ways to Craft Killer Content in Marketing

April 7th, 2015   •   5 comments   

Air Asia Phuket Advertisement
Air Asia knows a thing or two about catching attention (source of image)

Let’s face it. We have all hit the content marketing wall.

Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.

How are you going to deliver that compelling piece of customer-focused content?
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10 Ways To Beat The Writer’s Blues

May 25th, 2014   •   4 comments   

10 Ways to Beat the Writer's Blues
Courtesy of An Adventure in Words

What is the most terrifying thing to a writer, blogger or author?

One that could totally ruin his or her day?
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StarHub embraces Crowdfunding with Crowdtivate

April 15th, 2014   •   1 comment   

Poster child of the burgeoning crowdsourcing movement, crowdfunding is estimated by Massolution to have raised some US$5.1 billion globally in 2013. Internationally, US-based players like Kickstarter, Indiegogo, and RocketHub have kicked butt, while the Asian scene has been relatively quiet.

Until now.
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Why We Need to Dive More Deeply

August 21st, 2013   •   no comments   


Uncover untold treasures by diving more deeply (courtesy of Daily Mail)

“If it’s not all on one page, I’m not going to read it.”

“Hey, is there a 2 minute video to show me how it’s done?”

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