Tag: digital strategy

Five Delicious Steps to Digital Marketing Success

October 1st, 2015   •   3 comments   

Five Delicious Steps to Digital Marketing Success

Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?

The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
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Social Media Marketing 101 for Non-Profits

October 11th, 2012   •   12 comments   

Courtesy of Your Social Move

Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.

Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.
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The Thank You Economy: A Book Review

December 7th, 2011   •   2 comments   

Written by straight-talking serial entrepreneur and founder of Winelibrary.com Gary Vaynerchuk, The Thank You Economy presents a no-holds-barred approach to how businesses can leverage on the power of social media. Packed with case studies from online retail darling Zappos, burger joint AJ Bombers, burrito selling Boloco, Dr Irena Vaksman (a tweeting dentist!) to the Joie de Vivre Hotels, the New York Times and Wall Street Journal best seller is written in his characteristic heart-on-the-sleeve and conversational manner. 

For an idea of what this means, check out the video featuring Gary below:

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How To Finetune Your Social Media Strategy

August 31st, 2010   •   no comments   

Its not about the platforms but how you use them (courtesy of Blogworks.org)

I was invited to the Strategic Online PR & Media Relations Asia 2010 conference to share how my organisation embraced social media and managed to glean some useful lessons from the other sessions.

There were a broad range of topics covered – online campaign planning, crisis communications management, brand communications, Search Engine Marketing (SEM), defamation law, social media sentiment monitoring, and web analytics.
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