Tag: market research

The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
Read More


ABCs of Building a Customer Profile

March 21st, 2016   •   no comments   

ABCs of Customer Profile

Courtesy of nvlvan

Ever created a “perfect” ad or content, only to find that nobody gave a hoot?

Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them. 
Read More


Are you a giver, taker or matcher? [Psychology]

September 18th, 2015   •   no comments   

giver taker matcher
Courtesy of Red Revival

Is it truly more blessed to give than to receive? Are there situations where we should not just give but receive?

Well, the answer as you would imagine is that it all depends.
Read More


Digital Marketing Trends: Key Insights in 2015

March 4th, 2015   •   no comments   

Personalisation and Customer Experience 2015

What is the single most exciting digital marketing opportunity in 2015?

Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.

Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.
Read More


The Power of Empathy

August 10th, 2014   •   no comments   

The Power of Empathy

Have you wondered why…
Read More


How to Live It Up beyond Your 50s

April 27th, 2014   •   no comments   


Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd

“Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo.

Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. Divided into four thematic zones – Live , Inspire, Fulfill, and Enjoy (hence L.I.F.E.) – the event covered practically every topic which active agers would be interested in.

Read More


What Kind of Marketer are You?

November 10th, 2013   •   1 comment   


The Marketer Scientist is a new superhero (courtesy of Search Engine Land)

In the world of marketing, there are two schools of thought.

The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes to a canvas made by a master.
Read More


How Crowdsourcing Grows Global Brands

June 26th, 2013   •   no comments   

“Participation is the new brand.” – Chaordix

“The future of organisations is bringing chaos and order together” – Dee Hock (founder of VISA)

Read More


Marketing in the Age of Social Ephemera

May 8th, 2013   •   no comments   


Courtesy of BostInno

What’s the first thing you do when you wake up in the morning?

a) Brush your teeth?

Read More


Why Customers Really Buy: Book Review

August 20th, 2012   •   no comments   

How do you find out what truly makes your customers tick? Can you understand what your customer REALLY wants through surveys, focus groups, and structured interviews?

The answer, according to Linda Goodman and Michelle Helin, is “No”. Debunking traditional research predicated on the above yardsticks, the authors of “Why Customers Really Buy – Uncovering the Emotional Triggers that Drive Sales” claim that true insight can only be achieved through conducting emotional-trigger research.
Read More


Page 1 of 212