Tag: metrics

How to Optimize Your Digital Marketing Funnel

September 28th, 2016   •   no comments   


Do you know what the most powerful thing about digital marketing is?

The fact that you can monitor and measure every single step of your marketing process. And the best way to do so is to create a digital marketing funnel.
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Social Media Marketing ROI: An Essential Guide

August 18th, 2016   •   1 comment   


Measuring the success of your social media marketing efforts can be such a pain.

Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
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