Tag: online

Digital Marketing in the Government [Case Studies]

October 9th, 2015   •   1 comment   

Accenture 10-Country Digital Government Study

Singapore tops a digital government study by Accenture (courtesy of Accenture)

How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?

Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?

A comparative study of digital governments by Accenture across 10 countries have also ranked Singapore as the top, followed by Norway, UAE and South Korea.
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8 Ways To Grow Your Social Influence

May 25th, 2015   •   2 comments   

Taylor Swift Social Influencer
How would Taylor Swift grow her social influence? (courtesy of Hypable)

Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?

Well, the world isn’t quite the same as before.
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Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
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Something Beautiful – A Marriage of Art with Fashion

October 6th, 2013   •   1 comment   

Kay Wong and Adeline Yeo at the launch of their collection

What do you get when you mix women’s fashion, finger painting art and motherhood? The answer is Something Beautiful

Hatched in far away Prague during a Spotlight Singapore business trip led by my friend art administrator Colin Goh, this collaborative effort came about when Singapore fashion designer Kay Wong of online fashion retailer Milky Way teamed up with finger-painting artist Adeline Yeo. Through the partnership, Kay and Adeline combined their creative and entrepreneurial talents in a business venture that infuses the beauty of art into ladies wear targeted at mothers.
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10 Ways to Build Thriving Communities

August 4th, 2013   •   3 comments   

10 Ways to Build Thriving Communities
Courtesy of Huff Post

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.
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Is Blogging Going To Die?

April 5th, 2013   •   1 comment   

Courtesy of gregsshitlist.org

By now you would have read numerous articles proclaiming the death of the blog.  Like this, this, this, this and this.

Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:

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