Tag: outdoor advertising

A Colourful Twist in Advertising

July 12th, 2011   •   no comments   

Feed the Colour

At lunch recently, I was attracted to this simple bus stop poster ad by Jurong Bird Park. Even though the copy isn’t factually correct (one can’t really feed colours), the metaphor associating avian species with their colourful plumage is cleverly and imaginatively conceived.

While text is kept to the absolute minimum, the brand imagery is clear.  As most Singaporeans would know where the bird park is, there isn’t a need to include a map or an address in this poster.  

Would such an advertising approach work for your business?  If not, why?

Marketing with a Social Message

March 8th, 2011   •   no comments   


As I was walking back to work this afternoon, I saw the above bus stop poster by NTUC Income. What’s interesting about the advertisement was that it sought to imbue a social element to an otherwise commercial marketing platform. I suppose its also topical since the opening of the two Integrated Resorts in Singapore last year, and I like how it fused clever copywriting with the main visual.

This isn’t the first time that NTUC Income has rode on the wave of public interest, if you can recall their opportunistic flooding advertisement last June.

What do you think of the above strategy? Would such social messages work for a financial services company?

Burger King’s Naughty But Nice (For Now)

December 17th, 2010   •   no comments   

Anybody who has followed Burger King’s advertising strategies in recent years would know that it doesn’t shy away from controversy. Embracing an all out assault to shock and awe – moral sensibilities notwithstanding – the popular fast food brand has adopted sexual innuendos and stereotypes both subtle and not so subtle in its advertising around the world.

Examples of its amorous and attention seeking ads include the following:

1) Bikini clad “BK Girls” which were featured in print advertisements…
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Which Poster Would Warn You Better?

July 15th, 2010   •   2 comments   

As I was walking to work recently, I couldn’t help noticing the following workplace safety advertisement on a bus stop shelter (I have a peculiar habit of noticing outdoor advertisements of all shapes and sizes):

Workplace Accidents Singapore

Put up by the Ministry of Manpower’s Workplace Safety and Health unit, the poster had a simple and succinct message reminding everybody to be careful and to take care of themselves. This is important as some 29 per cent or 3,000 workplace injuries last year were from non-factory industries like retail, entertainment and services.
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Divine Marketing

October 24th, 2009   •   4 comments   

As I was walking along Russell Street in Melbourne’s CBD area, I saw the above banner perched high up where it is visible to all. Quite a novel way to seek spiritual sustenance don’t you think?