Tag: price

The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
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When It Pays to Pay

September 4th, 2014   •   no comments   

Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:
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Cheap Advertising

August 2nd, 2011   •   1 comment   

Singapore is not just a “fried rice paradise”. It is also a “hard sell paradise”.

If you flip through the papers on any single day, approximately 80% of the advertisements scream “DISCOUNTS”, “SALE”, “FREE”, “PROMOTION” and other words aimed at tugging at your wallets. Because we’re such avid bargain hunters, anything priced at the normal rack rates or list price will fail to trigger any immediate (or impulsive) purchase decision.

As I was about to enter my car a few days ago, I spotted this bright colourful flyer on my window.

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How Much Should You Charge?

February 26th, 2011   •   2 comments   

Courtesy of Rentoid

In an age where anything and everything is trending towards FREE, companies face many increasingly thorny dilemmas on the issue of pricing. What should one charge in order to make a profitable and sustainable living? How can one stand out from other similar businesses using price as a lever? Is there a trade-off between the number of users/subscribers/fans and actual paying customers?

Answering these questions isn’t easy. One can either choose to go with one’s gut (ala Malcolm Gladwell’s the Law of Thin Slices) or perhaps embrace a more methodical approach.
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The Pros and Cons of Lower Cheaper Discounts

December 14th, 2010   •   no comments   

One of the most common forms of ‘marketing’ is what I call the L.C.D.

It translates into 3 universally embraced words:

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