Tag: purple cow
“Be part of this cool collective!”
Spotted this comic book at Times the Bookshop in Funan quite recently. This isn’t just any run-of-the-mill graphic novel revolving around the oh so popular Warcraft franchise. Instead, it actually helps to build and develop your vocabulary, with an array of important words and phrases all targeted at those taking their SAT/ ACT exams.
In other words, reading comic books can now help you prepare for university!
Published by Kaplan, Inc, a specialist in education, the books contained some heavyweight words like “sanctimonious” and “exculpate”. According to Bloomberg, this publication is part of the effort to get more US High School students to brush up on their reading skills.
Now this is what I call a Purple Cow – an edutainment product with a difference which scores in more ways than one.
The key premise is how aggressive marketing communications alone is no longer enough. You need to develop products that stand out from the competition – his proverbial purple cow as opposed to brown cows which are a dime a dozen. This would mean going to extremes, going after the less obvious, and getting people interested. Not through carpet bombing advertising but Word-of-Mouth.