Tag: purple cow

We Are All Weird: A Book Review

May 26th, 2013   •   no comments   

Weird is the new normal. Mass is dead.

And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve.
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Why Being Quirky May Be Better

July 31st, 2009   •   no comments   

Nobody does it quirkier than Richard Branson!

In the past, one sought to conform as much as possible to the IT crowd.

“Be part of this cool collective!”

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Who Says Comics are Dumb?

November 18th, 2007   •   1 comment   

Spotted this comic book at Times the Bookshop in Funan quite recently. This isn’t just any run-of-the-mill graphic novel revolving around the oh so popular Warcraft franchise. Instead, it actually helps to build and develop your vocabulary, with an array of important words and phrases all targeted at those taking their SAT/ ACT exams.

In other words, reading comic books can now help you prepare for university!

Published by Kaplan, Inc, a specialist in education, the books contained some heavyweight words like “sanctimonious” and “exculpate”. According to Bloomberg, this publication is part of the effort to get more US High School students to brush up on their reading skills.

Now this is what I call a Purple Cow – an edutainment product with a difference which scores in more ways than one.

Making Purple Cows Sneeze

January 19th, 2007   •   4 comments   

Purple Cow Making Cows Sneeze

Lately, I have been reading a little more than usual. Have only just picked up Purple Cow by Seth Godin. It isn’t exactly brand new but some of its insights are still worth considering.

The key premise is how aggressive marketing communications alone is no longer enough. You need to develop products that stand out from the competition – his proverbial purple cow as opposed to brown cows which are a dime a dozen. This would mean going to extremes, going after the less obvious, and getting people interested. Not through carpet bombing advertising but Word-of-Mouth.
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