Tag: relationship marketing

Winning the Social Media Content Wars

August 30th, 2016   •   no comments   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
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9 ways to build relationships on social media

July 30th, 2014   •   1 comment   


What is the value of your likes, follows, and friends on social networks? Is more necessarily merrier?

Thanks to a recent episode on Michael Stelzner’s Social Media Marketing podcast, I was intrigued with the notion of generating a Return On Relationship from Ted Rubin, an experienced social media marketing expert.
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The Five Levels of Customer Engagement

October 27th, 2013   •   1 comment   

Group of Business People Holding Placards Forming Customer

Courtesy of DC Marketing Pro

Customers. Love them or hate them, they’re the only reason for our existence.

In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.

Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
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Can’t Buy Me Like: Book Review

March 28th, 2013   •   3 comments   

relationship era - can't buy me like

Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?

Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
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The Kings and Queens of the Social Age

February 24th, 2013   •   no comments   

Image courtesy of WFUV.org

By now, you’ve probably heard that content is king.

In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.

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Close Your Eyes and Don’t Peek!

October 2nd, 2010   •   no comments   

Magic shows always work because kids loved to be astonished

Have you wondered why kids like birthday or Christmas presents so much? Or why teens and youths enjoy watching the latest “Lady Gaga” music video?

I believe that it is captured in a single word: Surprise.
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Guiding Principles in Reciprocity

September 28th, 2010   •   no comments   

Reciprocity with a twist (source)

One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.

Let me explain this attitude of altruism.
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The Real-time Relationship Revolution

January 22nd, 2010   •   no comments   

The global growth in social networks is attributed to the need to connect (courtesy of Social Hallucinations)

After thinking about what’s truly different around the world with the increasingly widespread popularity of the social web, one word struck out especially loud and clear.

Real-time relationships.
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