Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield. Read More
Customers. Love them or hate them, they’re the only reason for our existence.
In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.
Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment. Read More
One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.
Let me explain this attitude of altruism. Read More