What is fabulous service? How do you define a “delightful experience”?
To many, an exceptional encounter is a heroic one, epitomised by a smiling human being who jumps through flaming hoops to provide memorable encounters.
Tag: service
The 5 Rs of Curation
A curator hard at work (source of image)
Curators. I should know them.
Guardians of museum collections, curators acquire artefacts and artworks, conduct research, publish articles or books, and mount exhibitions.
Four Tools to Improve Productivity
You need the right tool for the job (Swiss Army knife courtesy of Victorinox)
Productivity is one of the main prerogatives for Singapore’s service-based and export-driven economy.
Unfortunately, it is also one of the toughest challenges to surmount.
As I’ve blogged previously, addressing our productivity challenge entails understanding what it means. This involves studying how man, method, machine, material and other means are combined to generate wealth for the enterprise in the most effective and efficient manner. Through the careful analysis and diagnosis of problem areas, organisational productivity issues can be resolved.
Eat Play Shop at Johor Bahru
What are Johor Bahru’s (JB) malls like? Do they really offer great value for shoppers?
Recently, my wife and I decided to revisit JB’s shopping malls after hearing positive things (mainly how cheap it was to buy books from Popular) about our closest neighbouring city from friends. As we’re pretty time-starved, we chose to focus on two malls – City Square and KSL City.
3 Ways to be Good, Better and Best
Teamy the Bee at NHB’s Love Me Love Me Not Exhibition (Courtesy of Youth.sg)
Anybody who has been around long enough would have heard that old anthem for productivity helmed by the mascot “Teamy” the Bee . Perpetuated by the National Productivity Board in the 1980s (now SPRING Singapore), it goes something like this…
“Good better best,
7 As of Marketing Experiences
Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)
How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?
The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.