Tag: social media

How Influencers Evolved in the Digital Age

June 9th, 2015   •   no comments   

How Influencers Evolved in the Digital Decades
Orginal image courtesy of The Drum

How have social influencers changed over the years? What impact does technology play on the evolution of influence?

I asked myself this question as I reflected on how much things have changed over the past two decades. 
Read More


The 3 Ts of the Social Age

June 4th, 2015   •   no comments   

The 3Ts of the Social Age
Courtesy of Drew’s Marketing Minute

Truth. Transparency. Trust.

These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
Read More


8 Ways To Grow Your Social Influence

May 25th, 2015   •   2 comments   

Taylor Swift Social Influencer
How would Taylor Swift grow her social influence? (courtesy of Hypable)

Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?

Well, the world isn’t quite the same as before.
Read More


Present Shock: When Everything Happens Now

May 20th, 2015   •   no comments   

present shock douglas rushkoff

“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”

So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
Read More


Why You Need to Build a Personal Brand

May 4th, 2015   •   3 comments   

Why you Need to Build Your Personal Brand

Courtesy of Fast Company

Have you started investing in your personal brand? Thought of how you can stand out from the crowd?

If you haven’t, it is high time for you to do so now.

Building your personal brand isn’t just about becoming an entrepreneur, celebrity, politician, or influencer. It is about becoming more effective in whatever you do in the digital and social age.
Read More


Social Physics – A New Science of Influence

April 20th, 2015   •   1 comment   

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
Read More


Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
Read More


The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
Read More


Influencer Marketing Ethics in Singapore

March 22nd, 2015   •   1 comment   

influencer-marketing-ethics-in-singapore

Source of image

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
Read More


8 Ways to Build Online Trust

March 19th, 2015   •   2 comments   

8 Ways to Build Online Trust
Courtesy of Leading With Trust

Do you know what the most important asset in the digital age is?

Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.

The answer is TRUST.
Read More


Page 4 of 14« First...23456...10...Last »