Tag: social media
Source of image
Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?
If so, what are you doing to build your personal brand?
I know I know. You already have a day job. You are already busting your guts for your company.
How can you possibly have any bandwidth to build your personal brand using content?
How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?
Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.
Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?
Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?
Orginal image courtesy of The Drum
How have social influencers changed over the years? What impact does technology play on the evolution of influence?
I asked myself this question as I reflected on how much things have changed over the past two decades.
Courtesy of Drew’s Marketing Minute
Truth. Transparency. Trust.
These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
How would Taylor Swift grow her social influence? (courtesy of Hypable)
Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?
Well, the world isn’t quite the same as before.
“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”
Courtesy of Fast Company
Have you started investing in your personal brand? Thought of how you can stand out from the crowd?
If you haven’t, it is high time for you to do so now.
Building your personal brand isn’t just about becoming an entrepreneur, celebrity, politician, or influencer. It is about becoming more effective in whatever you do in the digital and social age.
Sandy Pentland of MIT (courtesy of MIT)
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?
Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
Sign up to receive monthly updates