Tag: social media
Sandy Pentland of MIT (courtesy of MIT)
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?
Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.
We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
Courtesy of Artillery
Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?
How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?
As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
Courtesy of Leading With Trust
Do you know what the most important asset in the digital age is?
Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.
The answer is TRUST.
Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?
Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.
Before I do that, however, let us first look at why Instagram matters.
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)
Paid. Earned. Owned.
In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
Content marketing is all the rage now.
Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.
Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
Do you recognise these hunks and babes? No, I’m not talking about the YouTube stars! (courtesy of BetterInternet.SG)
How would you rate Singapore’s Internet environment? Good? Average? Or downright crap?
As a digital marketer and publicist, I love spending time online. However, it pains me to see so much hatred, bullying and negativity being dished out on social media.
Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.
The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!
How can we simplify the processes involved in content marketing?
Enter the Five Hs of Content Marketing.
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