Tag: social

ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   4 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

Read More

Transcendental Marketing

June 3rd, 2014   •   no comments   

Transcendental Marketing
Can marketing scale Maslow’s pyramid to achieve transcendence? (courtesy of Prakash Advani)

What is the real purpose of your product or your brand?

Does it meet a customer need? Solve their greatest problem? Eliminate a nagging pain? Or help them to be more productive?
Read More

Social Marketology: Book Review

June 6th, 2013   •   no comments   

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.

Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.

Read More

We Are All Weird: A Book Review

May 26th, 2013   •   2 comments   

Weird is the new normal. Mass is dead.

And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve.
Read More

Evergreen Themes in Marketing

May 16th, 2013   •   no comments   

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.
Read More

10 Commandments of Ethical Enterprises

May 14th, 2013   •   no comments   

Can you guess the name of this actor? (courtesy of Lawson Stone)

In the social era, everybody’s becoming an activist.

Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts.
Read More

Marketing in the Age of Social Ephemera

May 8th, 2013   •   no comments   

Courtesy of BostInno

What’s the first thing you do when you wake up in the morning?

a) Brush your teeth?

Read More

Why We Should Embrace SoLoMo

March 11th, 2013   •   1 comment   

Courtesy of TeropongSkop 

Do you know what SoLoMo is?

(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
Read More

The Three Gs of the Social Web

February 12th, 2013   •   no comments   

These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST)

Noticed why your birthday photos are more well “liked” than a business update?

Or that people whom you “liked” and “commented” on tend to return the favour?

Read More