Tag: tourism destinations

Touring (and Tasting) the Tiger Beer Brewery

July 28th, 2012   •   no comments   

Tour of Tiger Brewery

Have you wondered what ingredients go into that perfect brew? Or how cold your Tiger beer should be served?

Well, you can join the Tiger Brewery Tour for an intoxicating insight! Thanks to Asia Pacific Breweries (APB), my colleagues and I from the Association of Singapore Attractions had a chance to learn how the world famous Tiger beer is being made on a daily basis. Stimulating the five senses – sight, sound, scent, taste and touch – the tour allowed one to experience the Tiger brand in a holistic fashion. 

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Gardens by the Bay Blossoms

June 28th, 2012   •   no comments   

Gardens by the Bay Launch

A pristinely curated garden sprawled over 101 hectares in area, Gardens by the Bay is 36% larger than the Singapore Botanic Gardens and populated by more than 750,000 plants in total. Opened last night by Prime Minister Lee Hsien Loong, the project costed more than $1 billion and boasts of 7 key attractions including the Dragonfly and Kingfisher Lakes, World of Plants, Heritage Gardens and the Bay East Garden.

Gardens by the Bay Launch
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Fantabulous Fun at Phuket FantaSea

January 7th, 2012   •   3 comments   

Phuket FantaSea
The beautifully designed Palace of the Elephants Theatre at Phuket FantaSea

Claimed to be the “Ultimate Nighttime Cultural Theme Park”, Phuket FantaSea is Thailand’s first cultural theme park located close to Kamala Beach on Phuket island. Focusing on a motley mix of “Myth, Mystery and Magic”, Phuket FantaSea blends Thailand’s exotic heritage with a carnivalesque Mardi Gras like feel that is more Vegas than Vegas itself.

Occupying a sprawling 140 acres (or approximately 57 hectares), it features the “Fantasy of a Kingdom” show in the 3,000 seat “Palace of the Elephants” theatre, a huge cavernous 4,000 seat restaurant (Golden Kinnaree Buffet Resataurant), a Tiger Jungle Adventure, the Similan Entertainment Centre featuring carnival games, and a Carnival Village offering lots of specialty retail outlets.

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Keeping Your Attractions Fresh and Appealing

July 14th, 2011   •   no comments   

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

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How an Underdog Trumps Disney [Case Study]

August 19th, 2007   •   5 comments   

How an Underdog Trumps Disney
Can Whiskers (Wai Wai) take the mickey out of Mickey Mouse? (source of image)

What do you do when an 800 pound gorilla arrives at your door step?

Well, you differentiate, innovate and fight back with all you’ve got. Especially if you are an incumbent home-grown player in your local market.
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Autumn in Singapore?

August 11th, 2007   •   10 comments   

One of the things which I love about Jewel Box at Mount Faber (where you can take the cable car) is its decor. There are probably few leisure attractions in Singapore which pay as much attention or fervour to creating thematic zones as the Jewel Box. This is probably one of the reasons why they have been voted so frequently as one of the top attractions in Singapore.

While there recently to catch a cable car ride, I managed to shoot some photos of its golden brown splendour.

Perched high atop Mount Faber, the Jewel Box is a restaurant, cable car station, and pristine function venue all rolled into one. Here, you can see golden yellow and red leaves decking its facade.
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It’s TigerLIVE Time!

July 27th, 2007   •   10 comments   
Give that man a beer. Make it at TigerLIVE!

If you are a fan of heritage-worthy brews, you should check out TigerLIVE. Recently opened at the ultra-hip heritage clubbing venue St James Power House, TigerLIVE opens from 11 am to 8 pm daily and charges an admission fee of S$18 for adults and S$12 for those below 18. Now, before you go “So expensive!”, do note that this includes a glass of Tiger beer (what else?) plus an exclusive limited edition Tiger souvenir per person. Minors will receive a soft drink (of course).

Offering a “multi-sensorial journey into Tiger Beer’s rish past all the way to its innovative present”, TigerLIVE marries state-of-the-art technology, vintage beer bottles, local celebrities and a whimsical twist to provide an alcoholic buzz. Here’s some photos from my recent visit there as a member of the Association of Singapore Attractions.
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Viva Las Vegas!

July 22nd, 2007   •   12 comments   

Marketed internationally as “The Entertainment Capital of the World“, Las Vegas is a modern day miracle in the state of Nevada, a hot, arid and almost desert like region. By now, almost everybody in the world would be familiar with how it reinvented itself to attract some close to 40 million visitors a year.

What are the secrets of its success? Well, it isn’t just about striking that pot of gold.
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Niagara Windfalls

July 17th, 2007   •   12 comments   

Niagara Falls Photo courtesy of Laffy4K

I recently attended a talk on Casino Marketing by Daniel Shummy, a Las Vegas marketing veteran. One of the most interesting topics he shared was how Niagara Falls transformed itself.

Think of Niagara Falls in Canada and what crosses your mind? Great lakes perhaps? Holiday destination? How about those great iconic waterfalls and rapids often seen in movies?

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