By now, many of you would have heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing.
Some of you may have also learned about three of the most important marketing ideas in the 2010s (and 2020s): creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.
Congratulations to our boys and girls in blue for making the first Facebook arrest!
According to the Singapore Police Force’s (SPF) media release, this development came on 11 Nov 2011 (an auspicious 11/11/11!) when a “public-spirited person called 999 and informed that he could identify a loanshark suspect from a photo posted on the Police Facebook Page since July 2009. The action led to the arrest of two 19 year old suspects for involvement in loanshark harassment activities in the Bukit Merah area.
Consider what your customers will look, smell, touch and feel – from the start to end of your experience
Let’s try this thought exercise for a few minutes.
Imagine that you’re a customer of your own company’s business. This could be anything of course, depending on what your company do. During this time, you should don the hat of your prospective customer, be he or she a swinging single, working parent, active ager, awkward teen, or urban professional.
Should one protect privacy but ban anonymity on the web? Are citizens able to “DIY” to form their own self helping communities? Do we have adequate access to data that can improve our lives?
These are the sort of questions which arose from the recent GovCamp Singapore, organised by Microsoft with the support of various institutions like IDA, NUS and ISS. As I look back at the various sessions I’ve attended, here are some lessons that I’ve learnt.
Tina and Ethan posing next to an animatronic Apatosaurus
“Roar, Growl, Hiss, Grr, Screech and Scream!”
Welcome to the world of the fabulous dinosaurs (also known as the “terrible lizards”) at Dinosaurs-Live!, a recently opened exhibition at the Singapore Science Centre. Happening from now til 26 Feb 2012, the exhibition showcases almost 50 life-sized dinosaurs, reptiles and other prehistoric creatures brought realistically back to life by awesome animatronics.
Courtesy of Lost & Found Online Marketing
One of the most important chapters in the book of marketing is customer segmentation and targeting. You need to know who you’re reaching and how you’re making your product or service relevant to their needs, wants or desires. Without a keen understanding of your target segment, everything else may fall apart.
The challenge however is this. How do you know who they really are?
Its time once again for GovCamp Singapore, our island’s only “unconference” focusing on how citizens and government can work together to improve our lives using technology as an enabler.
The second event this year – I moderated one of the sessions in the first in on 19 January – GovCamp looks at positioning government as a platform to engage key stakeholders in a country (namely everyone of us!) in a spirit of open collaboration, ideation, networking, and joint problem solving.
As part of my recent work trip to London, I spent many hours visiting numerous museums and art galleries in the city, topped by a full day meeting with the Tate Group. The institutions I visited include the Tate Modern, National Gallery London, National Portrait Gallery, Natural History Museum, Science Museum, V&A Museum, and the British Museum. While the trip was exhausting – we’ve put together a comprehensive report on its outcomes – there were many learning points that we have gleaned from some of the world’s leading cultural institutions.
Here are 20 highlights of my trip, in no particular order. Note that this list is quite museum-centric as that’s where I spent most of my time. Each highlight is accompanied by a photograph.
An eye catching installation at the entrance of the V&A Museum.
“We cannot change the cards we are dealt, just how we play the hand.” – Randy Pausch (RIP 25 July 2008)
I first blogged about Carnegie Mellon Professor Randy Pausch back in 28 July 2008, 3 days after his death from pancreatic cancer. So moved was I by the video of his last lecture (do watch it if you haven’t done so), that I bought the book. Of course, this was way before the recent death of the more famous Steve Jobs of Apple.
Are there qualities common to entrepreneurs like Steve Jobs? (Courtesy of Digital Trends)
As the world continues to moan over the demise of Apple head honcho Steve Jobs, numerous articles have been written about his entrepreneurial legacy.
These cover the length and breadth of his astounding career as one of the century’s greatest CEOs.