Influencers have great expertise in their niches, huge online followings, and an unparalleled sway over their audiences.
All of this makes it easier for brands to build awareness about their products and services, reach and engage new audiences, and drive more conversions and sales.
That being said, influencer marketing isn’t all rosy. It comes with its own set of disadvantages.
However, should this lead you astray?
The Benefits of Influencer Marketing
When done right, influencer marketing can take your business to new heights.
It can help you:
1. Reach Your Target Audience
Influencer marketing can help you reach an audience that would really be interested in your products and services. This will eventually boost your sales and revenue.
By hosting giveaways and contests, influencers can grow your online following exponentially.
2. Generate Quick Results
By partnering with an influencer, you can ward off worries about creating good content consistently. They can create engaging content for your brand’s promotions.
Moreover, with the kind of sway they have over their audiences, they can help you generate sales quickly.
3. Save Money
Unlike a lot of other marketing strategies, influencer marketing can be really affordable.
Consider partnering with a nano- or a micro-influencer. Although they have smaller followings, their high engagement rates can generate concrete results for your brand.
The Drawbacks of Influencer Marketing
Here are some pitfalls that could prevent you from achieving the desired results.
1. Working with the Wrong Influencer
If you end up with the wrong influencer, your campaign won’t hold much value. With patience and research, you can find the perfect influencer for your brand.
In addition to an influencer’s follower count, you should look at their engagement rate, content curation style, audience demographics, and past brand collaborations.
2. Difficult Evaluation
Measuring the performance of an influencer marketing campaign can be difficult. You may not be able to find out if your campaign really worked.
But it’s not impossible to track results. You can track them if you define realistic goals and associate them with relevant KPIs right at the outset of your campaign.
Plus, if you feel overwhelmed at any point, you can seek advice from the experts.
You can also use an efficient influencer marketing platform to plan, execute, and track the results of your campaigns.
Wondering which platform to use?
I have reviewed some of the best ones on my blog, ShaneBarker.com. Take a look.
Want to learn more about the pros and cons of influencer marketing?
Check out the infographic below.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Twitter handle: https://twitter.com/shane_barker