Tag: influencers

Six Strategies of Quiet Influencers

April 4, 2016 Social Influence 1 comment

Six Strategies of Quiet Influencers

Do you know that Emma Watson is an introvert?

Is it possible for an introvert to be a social influencer? Most definitely!

Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts.

This is good news for the naturally introverted and reserved. Like the brilliant Harry Potter actress Emma Watson above.


Influencer Marketing Ethics in Singapore

March 22, 2015 Social Influence 1 comment

Original image designed by Freepik

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.


Six Pillars of Content Marketing

January 11, 2015 Content Marketing 1 comment

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.


The ABCs of Influencer Marketing

January 4, 2015 Content Marketing, Social Influence 1 comment

Singapore top bloggers

Do you recognise these social influencers? (courtesy of The Influencer Media)

How do brands works with social media influencers? How do you choose the right influencers for your brand?

By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.