Predators are better in the movies than on the streets (source)
There are two forms of marketing out there.
The first is what I call Predatory Marketing. Almost every company and business selling to a consumer does this to some extent.
Author: coolerinsights
Are You Sure It Was That Obvious?
Source of image
You’ve probably heard the saying that with hindsight, one has 20/20 vision.
“Why didn’t you do this then?”
Technology in Museums – Some Surprising Findings
I couldn’t believe my eyes when I read this 2009 article in Museum Audience Insight on how technology is actually preferred by older museum visitors to younger ones. Have a look at the chart below:
Courtesy of Museum Audience Insight
According to their findings of visitors to Outdoor History Museums,
Marketing (& Celebrating) Singapore’s 46th Birthday
Courtesy of NDPeeps
As our nation celebrate the Lion City’s 46th National Day on 9th August, I thought it’d be interesting to review some of the ways in which this festive occasion is “marketed”.
Like celebrations in previous years, there are lots of flags and banners being flown throughout the island – in public housing estates, private homes, and basketball courts.
Why Bugis Junction is Still Booming
Is it all doom and gloom for Singapore’s retail scene? After all, we have read about so many empty tenant outlets around the once bustling Orchard Road area.
Well, there is one mall that seem to be one that is doing reasonably well amidst the impending shop-acalypse in our multiple malls…
Book Review: The Pirate’s Dilemma
Pirate DJ, music buff, and magazine publisher Matt Mason’s book The Pirate’s Dilemma – How Youth Culture is Reinventing Capitalism is a fascinating tour-de-force of the world of youth culture, content piracy and the future of commerce. Written from an insider’s perspective – Mason himself was once voted pirate of the year by Business Week – the book traces the development of various music genres over the decades and how they impacted societies.
Defying the class action suits launched by record companies and copyright owners around the world, Mason declared that piracy isn’t a sin but instead, a necessary ingredient for innovation and invention. By allowing others to adapt and modify original content and spread it freely around, piracy helps to foster change in popular culture in all its forms – fashion, food, hairstyles, movies, games, software and even enterpreneurship.
Cheap Advertising
Singapore is not just a “fried rice paradise”. It is also a “hard sell paradise”.
If you flip through the papers on any single day, approximately 80% of the advertisements scream “DISCOUNTS”, “SALE”, “FREE”, “PROMOTION” and other words aimed at tugging at your wallets. Because we’re such avid bargain hunters, anything priced at the normal rack rates or list price will fail to trigger any immediate (or impulsive) purchase decision.
As I was about to enter my car a few days ago, I spotted this bright colourful flyer on my window.
Brainy Insights
Courtesy of Inner Altitude
Last night, I decided to catch a much talked about TED talk by Dr Jill Bolte Taylor and boy was I blown away! In the video, the celebrity neuro-anatomist described her experiences when she suffered a stroke on her left brain and painted a beautiful and vivid picture of that somewhat transcendental encounter. From that incident, she was able to isolate the functions of both brains via a first person perspective, showing how the two cerebral hemispheres (connected by a bunch of tissue called the corpus callosum) interact and work with each other.
Here’s the video for your viewing pleasure:
HP Hops on Tablet Train with TouchPad
By now, tablet PCs are fairly de rigueur in almost any household with a need for fuss-free technology. Initiated first by Apple with its legendary iPad launch in April 2010 – barely 15 months ago – the market for tablet devices has swelled tremendously with major technology players launching a range of devices operating on Apple, Android, Blackberry, and Windows 7 Operating Systems (OS).
The latest player to jump into the fray is computer giant HP. Its tablet device the HP TouchPad runs on a proprietary HP WebOS 3.0, and comes with a 9.7 inch diagonal flush capacitive multitouch display, support for Adobe Flash, a virtual keyboard and instant-on access.
Can Religions be Branded?
One of the most universally recognised symbols (Courtesy of Proclaim the Truth)
My curiosity was piqued when I read this recent post on Branding Strategy Insider about Brands and Religion.
According to the post, “religion is highly branded”, and this can be seen in the differences in how different religions are divided and further subdivided into denominations, sects, and branches.