Magic shows always work because kids loved to be astonished
Have you wondered why kids like birthday or Christmas presents so much? Or why teens and youths enjoy watching the latest “Lady Gaga” music video?
I believe that it is captured in a single word: Surprise.
Reciprocity with a twist (source)
One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.
Let me explain this attitude of altruism.
Source
What is the most important point in conceiving any strategic plan?
Is it being clear on your long-term strategic objectives (ie vision, mission and values)? Well, that’s certainly important as you must know where your destination is.
Human beings are naturally curious creatures.
Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world.
Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?
The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
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How to have your sushi and eat it without guilt.
When it comes to spending and saving, there are two extreme groups of people.
The first, also known as the “miserable misers”, will scrimp and save every single cent. Embracing the mantra of “saving for a rainy day”, they nickel and dime their expenses. Naturally, the few material possessions in their home normally hail from the bargain bin!
Courtesy of Psychology Today
One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.
From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.
Thomas Edison worked endlessly to become the world’s greatest inventor, with a record 1,097 patents to his name (picture source)
There are no secret potion you can quaff for instant riches. Nor will that two day workshop bring you instant fame and glory.
Our world is full of shamans, witch-doctors, snake-oil salesmen and ‘gurus’ encouraging people to take short cuts to success. We are relentlessly bombarded with pitches to instant riches, fame and glory.
Social media and digital marketing can be full of contradictions.
There is an inherent paradox in the digital world right now, especially with the onset of numerous social media and citizen centric channels.
Zoe Tay and Imedeen – Positive Partnership or Fabulous Failure? (source)
Lights (tweet), Cameras (Facebook update), Action (blog post)!
One of the fastest growing phenomenon on social media channels, celebrities are flocking to these online channels to expand their reach to their increasingly social media savvy fans.