Author: coolerinsights

Debates, Discussions and Dilemmas at DMFest 2008

November 2, 2008 • Blog • no comments

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Panel discussion on Web 2.0 and Building Online Communities moderated by Mark Laudi

At the invitation of Text 100 and the Singapore IT Federation, I had the privilege of attending the recent Singapore Digital Media Festival 2008 Television 2.0: Internet Services & New Media Mashup.

Together with me were other bloggers and podcasters like Shunjie, Pat Law, Claudia, Bernard, Darryl, Daniel, Coleman, Clapping Trees, Preetam, Howie (from The Digital Movement), Andrew Peters, Shalabh, the Tech65 crew, and a few others.

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The Parable of the Spider

September 21, 2008 • Blog • 6 comments

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I spotted the above spider making his home at the lift lobby just outside my home. The little guy has been there for weeks, and interestingly, no efforts have been made to clean up his silky home. I don’t really mind though as I have a thing for spiders.

In fact, there are some lessons that you can learn from them, which relates pretty well to the world of marketing.

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How To Write a Great Speech

September 17, 2008 • Public Relations • 4 comments

Michelle Obama DNC

Michelle Obama at the DNC (courtesy of AP Images)

[This post was updated twice on end March 2015 and 27 July 2016]

Michelle Obama brought the house down at the Democratic National Convention this year. Her wonderful speech affirming Democratic Presidential candidate Hillary Clinton was widely lauded as one of the best speeches made in the ongoing race for the President of the United States, with elections slated for 8 November 2016.

Some have even proclaimed that she was the star of the show that night – and she isn’t even a politician by any measure of the word!

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Celebrities Galore @ Omy Blog Awards

September 6, 2008 • Blog • 12 comments

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It was a starry starry night, with blogging stars and celebrity bloggers alike thronging the Asian Civilisations Museum (ACM) last night. ACM was all abuzz when the Omy Blog Awards was held at its River Room. Bloggers and social media users from all walks of life – students, young adults, mothers and fathers – gathered to participate in the event. It was a pretty interesting experience for me to combine work and play.

During the course of the evening, I had the privilege to meet both old and new friends from the blogging communities. They include Chun See, Marina, Claudia, DK, Chillycraps, Eastcoastlife, ieatishootipost, Sparklette, Samantha Chan, Angela Jean, Alice Cheong, Sabrina, and Miss loi amongst others. Special thanks to the team at Mypaper/Wo bao and Omy, Editor Chim Kang and Alvin, for having this event at our museum. Many thanks too to my hardworking team at NHB – Wei Chong, David, Kimberly and Kenny – for making this possible.

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Wanted: Social Media Responses to the AIMS Report

August 30, 2008 • Blog • 2 comments


Courtesy of AIMS

Yesterday evening, a good friend and journalist at Zaobao called me to ask for my views on the freshly minted recommendations by AIMS. I gave her some inputs from NHB’s perspective. How we are actively embracing social media and reaching bloggers – not only on our own turf (Yesterday.sg) but through outreach programmes working with various online communities.

Some of you may already know that we have changed a position from e-Marketing to Social Media Marketing. I am also encouraging my team members to participate in various communities by attending their gatherings and meetings. You may wish to read more about NHB’s approach and views in the article at Zaobao (in Mandarin).

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Merging of Mainstream and Social Media?

July 29, 2008 • Blog • 8 comments

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I moderated and chaired two sessions on new media yesterday at the Civil Service College. Held as part of their Senior Executive Development Programme together with the National Institute of Public Administration (Malaysia), it featured public service attendees from both sides of the causeway. Joining me for the second session were Arun Mahizhnan of the Institute of Policy Studies and Chua Mui Hoong of the Straits Times.

Several interesting points were raised during the discussion, and they include the following:

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Rest In Peace Randy

July 28, 2008 • Blog • no comments

Do you know who Randy Pausch was? Well, he did something extraordinary, and the whole world grieved recently at his passing.

Despite suffering from a terminal pancreatic cancer, he chose to leave an indelible legacy to his three young kids (and inadvertently the world) when he chose to live life to the fullest despite dying. In doing so, he inspired millions and created a revolution through a simple heartfelt message. His Last Lecture video (below) was viewed by millions, and showed the power of social media networks in spreading a message of goodwill and humanity.

A university professor at Carnegie Mellon University specialising in virtual reality and human computer interaction, Randy made history when he delivered his last lecture – both figuratively and literally – to a capacity crowd. In it, he spoke about achieving one’s childhood dreams, and the simple lessons in life that one should take whatever one’s circumstances. The presentation was especially memorable because Randy did it with a wicked sense of wit and humour, without once feeling sorry for himself despite having only months to live.

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Telling the Bad News

July 23, 2008 • Public Relations • no comments


Crises can be opportunities if handled well, as these Chinese characters show (courtesy of tingilinde)

One of the most important skills PR practitioners need to know is crisis communication. That is when things go wrong but need to be made public. Public listed companies would probably be most familiar with this when sharing their quarterly earnings reports.

Hiding the truth is probably one of the worst things to do in such a situation. The widespread availability of information and records through both the internet and public libraries makes it difficult for one to fudge. Sooner or later the truth will come out, and it would be far better coming from you rather than a third party source.

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