Author: coolerinsights

Celebrities Galore @ Omy Blog Awards

September 6, 2008 Blog 12 comments

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It was a starry starry night, with blogging stars and celebrity bloggers alike thronging the Asian Civilisations Museum (ACM) last night. ACM was all abuzz when the Omy Blog Awards was held at its River Room. Bloggers and social media users from all walks of life – students, young adults, mothers and fathers – gathered to participate in the event. It was a pretty interesting experience for me to combine work and play.

During the course of the evening, I had the privilege to meet both old and new friends from the blogging communities. They include Chun See, Marina, Claudia, DK, Chillycraps, Eastcoastlife, ieatishootipost, Sparklette, Samantha Chan, Angela Jean, Alice Cheong, Sabrina, and Miss loi amongst others. Special thanks to the team at Mypaper/Wo bao and Omy, Editor Chim Kang and Alvin, for having this event at our museum. Many thanks too to my hardworking team at NHB – Wei Chong, David, Kimberly and Kenny – for making this possible.


Wanted: Social Media Responses to the AIMS Report

August 30, 2008 Blog 2 comments


Courtesy of AIMS

Yesterday evening, a good friend and journalist at Zaobao called me to ask for my views on the freshly minted recommendations by AIMS. I gave her some inputs from NHB’s perspective. How we are actively embracing social media and reaching bloggers – not only on our own turf (Yesterday.sg) but through outreach programmes working with various online communities.

Some of you may already know that we have changed a position from e-Marketing to Social Media Marketing. I am also encouraging my team members to participate in various communities by attending their gatherings and meetings. You may wish to read more about NHB’s approach and views in the article at Zaobao (in Mandarin).


Merging of Mainstream and Social Media?

July 29, 2008 Blog 8 comments

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I moderated and chaired two sessions on new media yesterday at the Civil Service College. Held as part of their Senior Executive Development Programme together with the National Institute of Public Administration (Malaysia), it featured public service attendees from both sides of the causeway. Joining me for the second session were Arun Mahizhnan of the Institute of Policy Studies and Chua Mui Hoong of the Straits Times.

Several interesting points were raised during the discussion, and they include the following:


Corporate Blogging Isn’t Just Fun and Games

May 28, 2008 Content Marketing, Social Influence 1 comment

If you think being a personal blogger is difficult, wait till you try corporate blogging. It isn’t just a walk in the park. Just ask Coleman (a fellow media socialist), who wrote this excellent post on making your corporate blogs succeed.

But then, isn’t blogging just about shooting your mouth/fingers off and saying whatever you want to say. After all, it is the age of conversations, and everybody is a citizen journalist. Besides, people don’t want to just hear the filtered, fluffed up, fantastic stuff from the gatekeepers (like yours truly).