Courtesy of Artillery
Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?
If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
Author: coolerinsights
Six Ways to Craft Killer Content in Marketing
Air Asia knows a thing or two about catching attention (source of image)
Let’s face it. We have all hit the content marketing wall.
Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.
How are you going to deliver that compelling piece of customer-focused content?
Samsung Bites Apple with Galaxy S6
Calling all fashionistas! Fann Wong wants you to ditch your iPhones in favour of a Samsung Galaxy S6 or S6 edge.
Appointed to be the ambassador for the new Samsung Galaxy S6 and S6 edge, the celebrity mum made her appearance at a recent showcase celebrating fashion, technology and performance as part of the Galaxy S6 World Tour 2015.
The Secret to Achieving More in Life
Courtesy of Providence Counselling
Do you know what’s the best way to hack your life to achieve more?
Nope, it isn’t multitasking.
By now, you would have heard experts telling us that task switching leads to lower levels of concentration, flow, and efficiency. The time needed for us to “restart” each time we switch from activity A to activity B is actually counterproductive.
8 Leadership Lessons of Lee Kuan Yew
Photograph taken by Larry Burrows (1926 – 1971), a photojournalist from Life Magazine
This week must be one of the saddest for Singapore. Our first and longest serving former Prime Minister – Mr Lee Kuan Yew – passed away on 23 March 2015 at 3.18 am. He was 91 years of age.
Better known by his initials LKY or Minister Mentor (MM) Lee, Mr Lee’s political and public legacy was legendary. Considered by many to be Singapore’s founding father, his imprint is seen in virtually every square foot of our tiny island nation – from HDB flats, schools, hospitals, roads, air and sea ports, to parks and other public infrastructure.
My Memories of Mr Lee Kuan Yew
Mr Lee Kuan Yew with his wife Mdm Kwa Geok Choo and son PM Lee Hsien Loong (courtesy of PM Lee’s Facebook)
At 3.18 am this morning – the stillest hour of the pre-dawn night – Singapore’s founding father Lee Kuan Yew slipped quietly away to join his beloved wife Kwa Geok Choo. 91 years of age, he was surrounded by his family and loved ones.
Influencer Marketing Ethics in Singapore
Original image designed by Freepik
How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?
As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
8 Ways to Build Online Trust
Courtesy of Leading With Trust
Do you know what the most important asset in the digital age is?
Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.
The answer is TRUST.
Five Ways to Hack Your Life
Steve Jobs immortal quote (source of image)
Have you ever had a personal epiphany?
The kind where you suddenly realised that the “dream life” which you’re living may actually be a nightmare?
That what you’ve slogged countless hours, days and months of your life for may just be a big fat lie?
How NTUC Helps PMEs in Singapore [Budget 2015]
Image courtesy of TODAY
Are you a Professional, Manager or Executive (PME) in a fix? Need help to get your last three months pay or assistance in finding a job?
Well, help is here with NTUC’s PME unit!
Thanks to active lobbying by the National Trades Union Congress (NTUC) – the parent body of over 60 trade unions and associations in Singapore – PMEs now have more things to smile at.