Posts Under: Blog

Why You Shouldn’t Eat the Marshmallow…Yet

October 25, 2010 Blog 2 comments


Don’t eat the marshmallow and get two later! (source)

In an age of utmost convenience, instant replies, and quick fixes, one may be lulled into thinking that whatever’s fast to cook is good to eat. The inconvenient truth, however, is that many of the best things in life do not arrive merely at the snap of one’s fingers.

Rome (Disney or Microsoft) wasn’t built in a day. Similarly, major endeavours take months and years of blood, sweat and tears before arriving at the dizzying heights of success.


Touring the National Art Gallery Open House

October 12, 2010 Blog no comments

National Art Gallery Open House

Over the past few weeks, my colleagues and I have been pretty busy with the National Art Gallery Open House. An open invitation to all Singaporeans and visitors to explore our future home – the regal and sprawling City Hall and Former Supreme Court buildings – the event drew tens of thousands of visitors over two days. I was heartened to note the warm and enthusiastic public responses, especially in exploring the two buildings (which is why we’re opening a second weekend for guided and self-guided tours on 16 and 17 October).

As is usual for large-scale events of this nature, temperatures did run high for some of us (both literally and metaphorically) but we’re happy to be able to resolve most of the teething issues over time. There were tonnes of people who swarmed the buildings, and its heartening to see such a wide spectrum of Singaporeans and visitors – grandpas and grandmas, families of all ages, kids, teens, young adults and tourists. It was also great to see how art and heritage could be celebrated in so many different forms.


Indulging (& Investing) with Intelligence

September 17, 2010 Blog 1 comment

Sakuraya and MOF @ West Coast Plaza

Sponsored Post

How to have your sushi and eat it without guilt.

When it comes to spending and saving, there are two extreme groups of people.

The first, also known as the “miserable misers”, will scrimp and save every single cent. Embracing the mantra of “saving for a rainy day”, they nickel and dime their expenses. Naturally, the few material possessions in their home normally hail from the bargain bin!


Smashing Stereotypes

September 13, 2010 Blog 1 comment


Courtesy of Psychology Today

One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.

From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.


Please Let Me Be Alone!

September 4, 2010 Blog 1 comment


Albert Einstein was often lonely (image source)

In the increasingly interactive, urbanised and 24-by-7 connected world, there is value in unplugging oneself from the grid to spend time alone. With social technologies and smartphones constantly connecting us to others in our social sphere, such an imposed isolation may bring us much good. Having that “pause which refreshes” is important as it allows one’s mind, body and soul to rejuvenate themselves.

Often, the greatest inspiration comes from instances of isolation, unfettered by the crowding and conforming concerns of the community. Many of the great geniuses created their pièce de résistance alone, in a place where they can focus all their intellectual and emotional energies on the task at hand. Momentarily freed from the mutterings of mundanity, their are able to weave their magic and make that masterpiece of science, art, literature or religion.


Why Facebook Hasn’t Killed Face-to-Face

August 29, 2010 Blog no comments

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Social technologies and networks have driven demand for meet-ups like Social Media Breakfast

One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.

Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.