Courtesy of Fortune
The situation was tense. Time was truly of the essence.
A Nordstrom housekeeping staff at Connecticut found a customer bag together with her receipt and flight itinerary in the parking lot…
Posts Under: Business and Management
How Anticipatory Marketing Helps You Win Customers
Can you deliver what your customers want – before they even ask? (Designed by Freepik)
Remember the last time you visited a store which offered you a cup of warm tea on a cold day?
How did that make you feel? Warm, welcomed, and ready to reward your hosts, I bet.
Getting (and Teaching) Your Customers to DIY
Its the journey and not the destination (courtesy of dadadreams)
What is the best way to capture your customer’s hearts and minds? How do you make them feel a sense of ownership for your brands, products and services?
The secret lies in getting them involved as much as possible.
Sensational Branding!
Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)
What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?
Answer? These brands represent some of the world’s most multi-sensory brands.
Employing Nostalgia in Marketing
We have all been victims at one point or other. Apparently, the older one gets, the more one suffers from it.
This syndrome is manifested in a periodic penchant for the past. Life was more carefree then, unfettered by the stresses and strains of modernity and technology.
Are We Living in a Flat, Spiky or Curved World?
Photo by Pedro Lastra on Unsplash
In the age of networks and social media, it seemed that there are more and more gurus of globalisation emerging.
Just look at the bookshops and see the number of titles touting one worldwide effect after another. Naturally, some ideas are more worthy of consideration than others.
14 Trends of New Marketing by Seth Godin
New age marketing maven Seth Godin in action (courtesy of ashbuckles)
What is the future of marketing like? How can your company ride these trends?
To find out, I consulted my favourite marketing guru Seth Godin and his recently published book Meatball Sundae.
How to Manage Winning Award Ceremonies
Courtesy of Laughing Squid
Love them or loathe them, award ceremonies are here to stay.
After all, everybody just loves to receive an award (or 10). Award ceremonies are also great occasions for you to dress up and look your resplendent best (plus put that $900 suit or $1,000 dress to good use).
How an Underdog Trumps Disney [Case Study]
Can Whiskers (Wai Wai) take the mickey out of Mickey Mouse? (source of image)
What do you do when an 800 pound gorilla arrives at your door step?
Well, you differentiate, innovate and fight back with all you’ve got. Especially if you are an incumbent home-grown player in your local market.
These 8 Marketing Truths Will Make You Wiser About Women
“Women belong in all places where decisions are being made… It shouldn’t be that women are the exception.” — Ruth Bader Ginsburg
Indeed, ladies of all ages are not just the fairer gender. They are also growing in their influence on the world’s economy – even in traditionally masculine businesses like construction, Information Technology, manufacturing and engineering.