We have all been victims at one point or other. Apparently, the older one gets, the more one suffers from it.
This syndrome is manifested in a periodic penchant for the past. Life was more carefree then, unfettered by the stresses and strains of modernity and technology.
Photo by Pedro Lastra on Unsplash
In the age of networks and social media, it seemed that there are more and more gurus of globalisation emerging.
Just look at the bookshops and see the number of titles touting one worldwide effect after another. Naturally, some ideas are more worthy of consideration than others.
New age marketing maven Seth Godin in action (courtesy of ashbuckles)
What is the future of marketing like? How can your company ride these trends?
To find out, I consulted my favourite marketing guru Seth Godin and his recently published book Meatball Sundae.
Courtesy of Laughing Squid
Love them or loathe them, award ceremonies are here to stay.
After all, everybody just loves to receive an award (or 10). Award ceremonies are also great occasions for you to dress up and look your resplendent best (plus put that $900 suit or $1,000 dress to good use).
Can Whiskers (Wai Wai) take the mickey out of Mickey Mouse? (source of image)
What do you do when an 800 pound gorilla arrives at your door step?
Well, you differentiate, innovate and fight back with all you’ve got. Especially if you are an incumbent home-grown player in your local market.
“Women belong in all places where decisions are being made… It shouldn’t be that women are the exception.” — Ruth Bader Ginsburg
Indeed, ladies of all ages are not just the fairer gender. They are also growing in their influence on the world’s economy – even in traditionally masculine businesses like construction, Information Technology, manufacturing and engineering.
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Two out of three in my family wears specs!
I’ve never revealed it before, but I am a closet consultant. I love to provide business and marketing advice to people. After so many years working with entrepreneurs, media, lifestyle and tourism businesses, I do have some thoughts welling in my head. Whether they take it or not is another thing altogether of course.
Let’s start with the optical business. It is a booming business, with 80% of adult Singaporeans being shortsighted and us having one of the highest myopia rates in the world. What can opticians (like eastcoastlife‘s hubby Chris) do to make themselves stand out clearly from the competition?
Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)
How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?
The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.