Source of image: Mind Revolution
What is the most difficult task as a manager in a corporate organisation?
a) Finding a way to fund your projects, justify ROI and achieve your KPIs?
Posts Under: Business and Management
Ritz Carlton’s Legendary Service
Ritz Carlton is the epitome of superior customer experience (source)
Have you pampered yourself with a Ritz-Carlton experience? If you did, I’m sure the experience was unforgettable.
How did the world’s premiere hotel brand manage to achieve such lofty heights in customer service and experience? What is its secret formula?
Make Hay While the Sun Shines
Courtesy of Dot Connector Blog
I remembered how my Dad used to tell me that I should “make hay while the Sun shines” – a saying that seems to ring immortally true, especially in this day and age of multiple digital distractions.
We are in an age of endless streams of consumption. Steve Rubel himself has said it as much.
Thinking versus Tinkering
Don’t suffer from analysis paralysis like Buridan’s ass (source of image)
Wish to embark on an exciting new business venture? Or to launch a brand new project?
How should you begin your entrepreneurial journey – study and ponder over what you need to do, or just roll it out bit by bit and see what comes your way?
Creating Exceptional Customer Experiences
Courtesy of Inside Retail HK
How can retail and service businesses differentiate themselves through service?
That is the age-old problem faced by numerous consumer-facing businesses here in Singapore and everywhere around the world.
When Old Can Be Gold
Not all seniors are frail and embittered (courtesy of ACE)
One of the biggest mysteries about contemporary marketing is this.
Why are such an overwhelming proportion of companies in the world only obsessed with advertising or selling to the young?
Don’t they know that the youth market is going to be shrinking in the years to come, or that seniors will dominate the world’s population, especially in developed countries?
Borrowing Your Watch to Tell You the Time
Jack Trout (courtesy of Trout & Partners)
I am not sure if I have shared this before, but my ultimate career goal is to be a consultant one day.
It is my wish to be an advisor to businesses, companies and individuals, assisting them to improve their odds in the finicky arena of the marketplace. Of course, that may be many years in the future or even a retirement job.
Why Less is Often More – The Power of Focus
Should we strive to be all things to all men in marketing?
Or would it be better to focus on a few products and zoom in on specific areas of strengths?
Calculating Return on Marketing Investments
Now you can splash those ads without fear! (courtesy of Entrepreneur magazine)
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (1838-1922)
Sadly, this age-old problem is still faced by many CEOs and CFOs in an organisation.
The Value of Making (or Baking)
We are all creators by heart (3-year old Ethan putting together a toy set)
Have you wondered why toys like LEGO, model planes and Play Doh have such a timeless appeal?
Or mused about the popularity of recipe books (and blogs) springing up everywhere?