In the age of networks and social media, it seemed that there are more and more gurus of globalisation emerging.
Just look at the bookshops and see the number of titles touting one worldwide effect after another. Naturally, some ideas are more worthy of consideration than others.
Love them or loathe them, award ceremonies are here to stay.
After all, everybody just loves to receive an award (or 10). Award ceremonies are also great occasions for you to dress up and look your resplendent best (plus put that $900 suit or $1,000 dress to good use).
“Women belong in all places where decisions are being made… It shouldn’t be that women are the exception.” — Ruth Bader Ginsburg
Indeed, ladies of all ages are not just the fairer gender. They are also growing in their influence on the world’s economy – even in traditionally masculine businesses like construction, Information Technology, manufacturing and engineering.
I’ve never revealed it before, but I am a closet consultant. I love to provide business and marketing advice to people. After so many years working with entrepreneurs, media, lifestyle and tourism businesses, I do have some thoughts welling in my head. Whether they take it or not is another thing altogether of course.
Let’s start with the optical business. It is a booming business, with 80% of adult Singaporeans being shortsighted and us having one of the highest myopia rates in the world. What can opticians (like eastcoastlife‘s hubby Chris) do to make themselves stand out clearly from the competition?
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.