Content Marketing | Cooler Insights

July 16, 2015 • Content Marketing • disabled comments

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.

June 18, 2015 • Content Marketing • disabled comments

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.

June 9, 2015 • Content Marketing, Social Influence • disabled comments

Orginal image courtesy of The Drum

How have social influencers changed over the years? What impact does technology play on the evolution of influence?

I asked myself this question as I reflected on how much things have changed over the past two decades.

June 4, 2015 • Content Marketing, Social Influence • disabled comments

Courtesy of Drew’s Marketing Minute

Truth. Transparency. Trust.

These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.

How would Taylor Swift grow her social influence? (courtesy of Hypable)

Can anybody become a social influencer these days? What are the steps needed to build your personal brand online?

Well, the world isn’t quite the same as before.

The Age of Antiheroes

May 1, 2015 • Content Marketing • disabled comments

The heroes of this age are no longer as pristine, well-groomed and polished as the ones before. Sometimes, they may even be tormented and tortured souls.

Or even a super-villain like the Joker (above).

(As I write this update, Todd Williams’ DC Comics origin story of the most iconic Batman villain could hit US$1 billion in box office performance.)

April 28, 2015 • Content Marketing • 20 comments

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For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.

I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?

Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.

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