Image courtesy of Gapminder Tools
Do you know that many of us systematically get our facts wrong? Or that a chimpanzee randomly answering questions may perform better than teachers, doctors, professors and even Nobel Laureates?
That is the premise behind Factfulness: 10 Reasons We’re Wrong About the World, a delightful book by public health professor Hans Rosling (and founder of Gapminder), with co-authors Ola Rosling and Anna Rosling Ronnlund.
Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
Tired of troubleshooting? Wish that you can pre-empt problems before they occur?
Thanks to Upstream — How to Solve Problems Before They Happen by Dan Heath, we now have a way to do so!
Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.
Business photo created by jcomp – www.freepik.com
Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
Improving conversions is the Holy Grail of every digital marketer.
A website, Facebook Page or email which fails to turn a prospect into a customer is practically worthless.
Wish to improve your online conversion rates? Want to attract more customers to buy from you?
Anchor your digital marketing strategy on the firm foundations of web psychology.
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
Wonder why your social media campaigns fail to generate responses? Wish to improve your social media marketing efforts?
Consider peeping into the most amazing technology of all time – the human brain.
Do you know what the single biggest irony of the digital age is?
Namely this: Many founders and CEOs of the world’s leading technology firms have pretty low-tech households.