PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical
Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?
Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.
Image from Pixabay
The art and science of storytelling is a tale as old as time.
Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?
In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
Photo by Kaboompics.com from Pexels
Storytelling is both an anchor and compass for social media marketing.
Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?
Perhaps you’ve been telling the wrong story – if at all.
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.
What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?
Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?
In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
