Imagination, which is the act of dreaming and visualising a desired end-state;
Tag: business strategies
This man has a dream job. Also known as the Global Director of Human & Cultural Insights at Coca-Cola, Tom LaForge’s occupation is to sniff out trends, foresee the future, and position Coca-Cola in the ever evolving consumer market. At my recent trip to Coke’s Global Innovation and Technology Center at Shanghai (courtesy of Coca-Cola), I had the privilege of listening to Tom’s views on macroforces and how Coca-Cola responds to them.
What are the eight macroforces according to Coke? Well, they are:
Wish to embark on an exciting new business venture? Or to launch a brand new project?
How should you begin your entrepreneurial journey – study and ponder over what you need to do, or just roll it out bit by bit and see what comes your way?
Courtesy of OfficialAvatarMovie
By now, probably half of the world’s cinema going geeks would have watched Avatar, James Cameron’s latest mega blockbuster featuring blue-skinned 3 m tall aliens battling robot riding humans in a tropical moon. With a huge budget of close to US$500 million, Avatar is one of the most expensive Hollywood productions to date, and initial box office results look promising despite the relentless wintry snowstorms in the Western world. There are many excellent movie reviews available on the web, so I wouldn’t bore you with yet another critique of its hits and misses.
Let us look instead at some of the ingredients which Avatar has applied that led to its successful opening and made it such a huge global rave.