Tag: buzz marketing

Old Spice Man – Old Cologne in New Bottles?

July 19, 2010 • Blog • 4 comments


Source: Frat House Sports

By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency Wieden + Kennedy and involved the shooting of real-time marketing videos while leveraging on social media networks.

Here’s an example of the commercials which have been circulating on Youtube and garnering massive views:

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Are Flash Mobs Useful in Marketing?

June 23, 2009 • Blog • 2 comments


Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg)

By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media channels like viral emails, SMSes, social networking platforms (especially Facebook and Twitter) or other social media channels.

The most famous Flash Mob group on the planet is probably Improve Everywhere based in New York City which is founded by Charlie Todd in August 2001. With more than 80 missions under its belt, the worldwide group is probably the most prolific flash mobbing organisation on the planet.

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World’s First Life-Sized “Noah’s Ark”

June 12, 2009 • Public Relations • 2 comments

I was recently attracted to news about the billionaire brothers Kwok brothers in Hong Kong has built a life-sized replica of Noah’s Ark, a project that has been christened as one with “biblical proportions”. While mega attraction projects are not uncommon in this part of the world, what caught my interest was how this project attempts to link entertainment with evangelism. The project also seems timely since the Ark is often seen as a beacon of hope in times of uncertainty and global turmoil, with project director Spencer Lu claiming that “the financial tsunami will be over”.

What’s interesting is that this discovery has also revived an age-old interest in the vessel which certain scholars claim may have been berthed on Mount Ararat in Turkey, an obsession which has grown so far and wide than it has led many researchers and explorers up that icy peak.

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Delectable Morsels in Marketing

April 8, 2009 • Social Influence • 2 comments


Extreme co-branding in action! (courtesy of Haendal Dantas)

Here are some interesting little snippets that I picked up this week.

To kick it off, Seth Godin warns us that marketing isn’t just about being better or more efficient, but rather, just being the right thing for customers, no matter how idiosyncratic those demands may be.  Its interesting to read about his new middle-aged fetish for button fly jeans though.

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20/20 Vision – 10 Wacky Ideas for Opticians

February 10, 2007 • Business and Management • 25 comments


Two out of three in my family wears specs!

I’ve never revealed it before, but I am a closet consultant. I love to provide business and marketing advice to people. After so many years working with entrepreneurs, media, lifestyle and tourism businesses, I do have some thoughts welling in my head. Whether they take it or not is another thing altogether of course.

Let’s start with the optical business. It is a booming business, with 80% of adult Singaporeans being shortsighted and us having one of the highest myopia rates in the world. What can opticians (like eastcoastlife‘s hubby Chris) do to make themselves stand out clearly from the competition?

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