Nobody likes to fall ill.
From viruses and bacteria to fungi, mycoplasma to plasmodium, germs are a terrible bane of our daily lives.
Content marketing and social storytelling are the new pink.
If you can’t tell, you can’t sell.
Global businesses like Coke, Amazon, Hyatt, Red Bull, Starbucks and Ben & Jerry’s have successful used content marketing and social storytelling to captivate audiences, grow communities and deepen brand affiliations.
Being an avid runner, I often jog around the Parkville and Carlton areas near my university campus and chance upon street art along various walls, pavements and fences. Some of the air-brushed displays are aesthetically beautifully and probably the result of considerable and painstaking effort to create enduring works of art. Surprisingly, I don’t see that many acts of graffiti which are overtly anti-establishment or vandalistic in nature (or perhaps I haven’t been to those neighbourhoods yet).
While musing on this phenomenon, I chanced upon this interesting article by Mark Holsworth who reported on how several merchants in the Brunswick suburb of Melbourne (just a stone’s throw away from where I am putting up at Carlton) have engaged street artists to decorate their shopfronts. Holsworth highlighted two examples of this could be done tastefully. The first is a convenience store located at the Lygon/Brunswick area: