Do you find it difficult to get along with certain people? Wonder why some folks are so hotheaded or easily distracted, while others prefer to do nothing?
Enter the wild — and wacky — world of human behaviours!
Tag: consumer behaviour
12 Powerful Ways To Use Psychology In Digital Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
How to use Psychology in Social Media Marketing
Wonder why your social media campaigns fail to generate responses? Wish to improve your social media marketing efforts?
Consider peeping into the most amazing technology of all time – the human brain.
7 Triggers of Human Attention in the Digital Age
Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
Present Shock: When Everything Happens Now
“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”
So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
Serendipitous Content Marketing
The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.
We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
Are You Trapped in Your Filter Bubble?
Courtesy of Found
Are you seeing the same old posts on Facebook? Or coming across the same old folks on your LinkedIn newsfeed?
Maybe you’ve repeatedly stumbled across uncannily accurate ads that scare the wits out of you?
The Zeigarnik Effect
Russian psychologist/psychiatrist Bluma Zeigarnik (source of image)
What do video gamers, book worms and waiters taking multiple orders have in common?
Well, they usually remember what they have not completed until the task is done. And then, it literally gets wiped out of their system.
How to Make Better Decisions
Courtesy of Life Hacker
Decisions, decisions, decisions. If only you can make better ones in the course of your work and life.
Thanks to a recent podcast on Derek Halpern’s Social Triggers Insider featuring Dan Heath, co-author of Decisive, I uncovered a couple of secrets to making good decisions.
The Art of Engaging Online Audiences
Courtesy of Hollywood Sapien
We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.
Don’t believe me? Well, consider the following: