Tag: destination marketing

Transforming Places into Destinations

May 19, 2011 Public Relations 1 comment


Does Crazy Rich Asian help to promote Singapore? (courtesy of Crazy Rich Asians movie)

Everybody’s talking about Crazy Rich Asians, the blockbuster Hollywood movie based on Singapore-born author Kevin Kwan’s book of the same name.

While the movie was celebrated for giving Asians a major role in a Hollywood movie, it garnered its fair share of brickbats by those who felt that it did not fairly represent Singapore in its portrayal.


Touring and Learning from the Tate Modern

April 8, 2011 Blog 1 comment

Tate Modern

Occupying a disused power station in the heart of London beside the River Thames, Tate Modern is one of the world’s leading modern art museum. With an impressive display of art from 1900 to the present, Tate Modern attracts some five million visitors annually, and is one of a family of four Tate galleries in the UK (which includes Tate Britain, Tate Liverpool and Tate St Ives).

Collectively, the Tates cover the national collection of British art from the year 1500 to the present day, and of international modern art. All their collections are accessible online, and the Tate Group embraces an extensive social media engagement strategy encompassing Facebook, Twitter, Youtube videos, photos on Flickr, a Video Channel, and a Blog.