Wish you knew how well your Facebook or Instagram ads are doing? You’re not alone.
I’ve met countless small business owners who tell me they “boosted a post” or “ran some ads,” but when I ask how those ads performed, the answers get fuzzy.
Tag: Facebook ads
How to Ace Mega Sales Season with Meta Ads
Wish your business could grab more sales during the big shopping festivals — 9.9, 10.10, 11.11, 12.12? These “Mega Sales Days” have become huge in Asia, pulling in billions of dollars in just a few clicks.
While the spotlight often shines on big e-commerce players, small businesses have just as much to gain if they know how to use Meta ads wisely.
A Smarter Way to Run Facebook and Instagram Ads
Wish to streamline how you run ads on Meta’s platforms like Facebook and Instagram? Well, there is a smarter way to do so.
I recently had the opportunity to interview Dhruv Vohra, the Managing Director for Small and Medium Businesses at Meta Asia Pacific. In our conversation, he unpacked some of the newest features in Ads Manager that make life easier for entrepreneurs who may not have the time, expertise, or manpower to run complex campaigns.
Insights from Meta’s First Creator Event in Singapore
Last week, I was invited to attend Meta’s first-ever creator-focused insider briefing in Singapore, held at their Marina One offices. The event is part of a new initiative called the Meta Megaphone Program—a global program for business-focused creators like me.
It offers early access to advertising tools, the opportunity to participate in research and press events, and additional support to grow visibility through Meta’s own platforms.
Step-by-Step Guide to Facebook Lead Generation Ads
People vector created by stories – www.freepik.com
Leads are the lifeblood of both B2B and B2C businesses. While you can try selling to strangers, converting a prospect who has warmed up to your brand is often far easier.
But how can you do so using Facebook Ads? What are the steps needed to effectively launch a Facebook Lead Generation Campaign?
Facebook Advertising 101: Measuring and Tracking Performance
You’ve come a long way since you first used Facebook to market your business.
Beyond starting your own Facebook Page and sharing regular posts, you have experimented with boosting your posts and have started running your own ads.
How to Design Effective Facebook Ad Creatives
A picture paints a thousand words. Especially on social media channels like Facebook.
With nearly 80 percent of social media time spent on mobile phones, Facebook users are scrolling through their News Feed with the flick of their thumb.
Create Winning Facebook Ads with These 7 Tips
What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.
Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
Anatomy of a Winning Facebook Ad
What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?
Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space.
Facebook Advertising 101: Four Basic Steps
How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?
In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.