guerrilla marketing | Cooler Insights

March 21, 2012 • Social Influence • 1 comment

The Joneses were portrayed as the ultimate stealth marketers (source of image)

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

My curiosity in stealth marketing was first piqued when I read Martin Lindstrom’s brilliant marketing expose Brandwashed. In the book, the neuro-marketing exponent revealed many of the psychological and neurological tricks employed by marketers to get us to buy more, often without us knowing it.

Mischief in the Museum

March 29, 2011 • Blog • 1 comment

Can we allow ‘real life’ games in our museums ala Da Vinci Code and the Louvre? (source of image)

Should we allow people to ‘play’ in the museums? How much leeway should we provide for spontaneous citizen initiated activities and when should we say no?

Nina Simon of Museum 2.0 highlighted recent buzz-worthy examples of unsolicited ‘pranks’ in two hallowed institutions: The Met and the Smithsonian Institution.

Guerrilla Marketing “Bearly” Making It?

October 17, 2010 • Business and Management • 2 comments

Courtesy of STOMP

Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face?

More importantly, are guerrilla marketing campaigns doomed to a hairy end?

Are Flash Mobs Useful in Marketing?

June 23, 2009 • Blog • 2 comments

Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg)

By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media channels like viral emails, SMSes, social networking platforms (especially Facebook and Twitter) or other social media channels.

The most famous Flash Mob group on the planet is probably Improve Everywhere based in New York City which is founded by Charlie Todd in August 2001. With more than 80 missions under its belt, the worldwide group is probably the most prolific flash mobbing organisation on the planet.

Tag: guerrilla marketing

We the Undercover Marketers

Mischief in the Museum

Guerrilla Marketing “Bearly” Making It?

Are Flash Mobs Useful in Marketing?