Tag: kids

Can You Spell “Supercalifragilisticexpialidocious”?

April 28, 2013 • Blog • no comments

Well, perhaps these kids can. Especially on a good day?

Thanks to an invitation from Omy.sg, I had the chance to attend the grand finals of the RHB-The Straits Times National Spelling Championship 2013. Running for its second year, this competition for kids aims to raise their appreciation of spelling in language and literacy in a fun and competitive manner.  Targeting students in Singapore, it challenges them to out-spell each other through the awareness of phonemes and syllabication while enriching their vocabulary through the study of prefixes, suffixes and root words.

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PlayMoolah Makes Online Virtue Of Thrift

April 21, 2013 • Content Marketing • no comments


Audrey (left) and Min Xuan of PlayMoolah

Money makes the world go round. Like charity, however, money management habits should begin at home.

With the world still reeling from the 2008 financial crisis and the more recent European sovereign debt crisis, it is clear that greater financial education is in order. While we Singaporeans (and many of our Asian counterparts) still have some moolah in the bank, it is difficult to foresee what the future may hold.

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Understanding What Makes Kids Buy

July 1, 2009 • Business and Management • 1 comment

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Toys R’Us and Power Rangers – a potent kid marketing combination!

As the father of a five-and-a-half year old boy, I naturally have a deep interest in what goes into that little cranium of his.

Why is my son attracted to certain brands and products more so than others? What made his tastes in toys so different from his cousin who is merely 5 years older than him?

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