Wish you knew how well your Facebook or Instagram ads are doing? You’re not alone.
I’ve met countless small business owners who tell me they “boosted a post” or “ran some ads,” but when I ask how those ads performed, the answers get fuzzy.
Tag: meta ads
How to Ace Mega Sales Season with Meta Ads
Wish your business could grab more sales during the big shopping festivals — 9.9, 10.10, 11.11, 12.12? These “Mega Sales Days” have become huge in Asia, pulling in billions of dollars in just a few clicks.
While the spotlight often shines on big e-commerce players, small businesses have just as much to gain if they know how to use Meta ads wisely.
A Smarter Way to Run Facebook and Instagram Ads
Wish to streamline how you run ads on Meta’s platforms like Facebook and Instagram? Well, there is a smarter way to do so.
I recently had the opportunity to interview Dhruv Vohra, the Managing Director for Small and Medium Businesses at Meta Asia Pacific. In our conversation, he unpacked some of the newest features in Ads Manager that make life easier for entrepreneurs who may not have the time, expertise, or manpower to run complex campaigns.
Meta Ads Gets New AI Tools to Improve Conversions
Image from Meta’s Media Briefing
Meta’s advertising platform just got an intelligence upgrade. In a closed-door APAC briefing, Shefali Srinivas, Head of Business Communications, and Damian Kim, Managing Director and Head of Product, explained how Meta is rebuilding its entire ads ecosystem to make AI do more than just automatic placements.