Sale photo created by tirachardz – www.freepik.com
You’ve followed every strategy in the digital marketing rule book yet sales is not forthcoming.
Designed a high-converting website? Check!
Tag: price
Why Your Marketing Should Be A Gift (And How To Make It So)
Content marketing has gotten a bad rap in recent years, no thanks to the hard-sell hucksters.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
When It Pays to Pay
Courtesy of Brinks Blog
I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.
Quoting from his post:
Cheap Advertising
Singapore is not just a “fried rice paradise”. It is also a “hard sell paradise”.
If you flip through the papers on any single day, approximately 80% of the advertisements scream “DISCOUNTS”, “SALE”, “FREE”, “PROMOTION” and other words aimed at tugging at your wallets. Because we’re such avid bargain hunters, anything priced at the normal rack rates or list price will fail to trigger any immediate (or impulsive) purchase decision.
As I was about to enter my car a few days ago, I spotted this bright colourful flyer on my window.
How Much Should You Charge?
Courtesy of Rentoid
In an age where anything and everything is trending towards FREE, companies face many increasingly thorny dilemmas on the issue of pricing. What should one charge in order to make a profitable and sustainable living? How can one stand out from other similar businesses using price as a lever? Is there a trade-off between the number of users/subscribers/fans and actual paying customers?
Answering these questions isn’t easy. One can either choose to go with one’s gut (ala Malcolm Gladwell’s the Law of Thin Slices) or perhaps embrace a more methodical approach.
The Pros and Cons of Lower Cheaper Discounts
One of the most common forms of ‘marketing’ is what I call the L.C.D.
It translates into 3 universally embraced words: