What is the secret to great sales—both online and offline? How can you convince a prospect to buy from you?
To learn the art and science of better sales, I decided to listen to The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible—an evergreen bestseller from master sales trainer Brian Tracy.
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)
Do you enjoy watching movies? I certainly do.
What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!
Content marketing has gotten a bad rap in recent years, no thanks to the hard-sell hucksters.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
Courtesy of Ace of Sales
How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?
As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)
Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.
Without it, we are unable to get what we want in our interactions with people. And that certainly sucks.
Courtesy of Brinks Blog
I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.
Quoting from his post:
“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”
Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.
Courtesy of DC Marketing Pro
Customers. Love them or hate them, they’re the only reason for our existence.
In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.
Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer?
Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by bestselling author Daniel H. Pink scores. Interspersed with charming anecdotes on septuagenarian Fuller Brush salesperson Norman Hall (Pink’s unsung hero who was the last such salesperson), To Sell Is Human is neatly divided into three parts.